A leading provider of senior care, Home Instead wanted to broaden the pool of care giver applicants in order to meet their needs as a fast growing business. The target market was people who may never have considered being a carer as an option. To attract the right type of people the campaign website had to address any false perception that people may have of being a carer and to promote Home Instead's ethos and company values.
Our solution for a microsite looked great, and more than that, under the bonnet was a custom built engine that delivered a great user experience.
One of the most user friendly features was the advanced office search that took a users location from their browser or device and returned the closest matching office locations to them in just one click. We built the portal on a custom Laravel CMS, taking advantage of its optimization and caching features to deliver lightning fast response times even under heavy user loads.